In this issue:

• Does Your Public Relations Translate?
  
• Pioneer Online course about Hispanic Marketing Communication
  
• About Us
  

The core value that public relations provides is honest, efficient, timely representation of the client to all the client's various audiences. Such a service is invaluable. In good times public relations reinforces the relationships of the client; in bad times it provides damage control and begins rebuilding trust. And, as we have seen recently in the dramatic collapse of once prominent companies, professional services providers did not serve their clients well by becoming complicit in their self-destruction.

Dr. Ram Baliga, Professor of Management in the Babcock Graduate School of Management at Wake Forest University says, “For global interaction, know the cultures, histories and politics of your foreign partners as thine own." http://www.mba.wfu.edu/apps/facdetail_print.cfm?id=1009

Read on...

President & C.E.O.
Galindo Publicidad, Inc.
TEL 954.255.5620  1.800.572.9446 
FAX 954.255.5615
mgalindo@translationsandmore.com
http://www.translationsandmore.com

Does Your Public Relations Translate?

There is a fine line, however. The closer a public relations firm is to its client, the better able it is to understand and represent the client, but maintaining ethical and professional standards is much easier in the abstract than in the meeting.

This is, of course, true of any business or personal relationship. We either bring out the best in each other or the worst. We readily forgive each other but hesitate to sound the alarm before the crisis begins. The translation services business is no different. The client is the final arbiter of what will be said. This is as it should be - it is the client's company and they sign the checks. But a client can unwittingly destroy its reputation, lose the trust of its customers, and even become a laughing-stock by the simple decision not to listen to its translation services experts and their public relations allies.

All companies have a blind spot - for some it is not knowing the language, for others it is not understanding the culture, and for a very few it is not understanding that ethical behavior is not optional but is the basis for doing business both with customers and with professional service providers.

Much too often foreign language customers and markets are an afterthought. In a public relations crisis they are often overlooked altogether in the urgency of responding to issues seemingly closer to home. But, every market is close to home no matter the language or geography.

Public Relations firms whose responsibilities encompass all the relationships between their clients' customers, stakeholders, employees, government agencies and the like, need to have close working relationships with translation service providers whose standards of ethics and professionalism match their own.

For some international fun… Go to
http://www.youtube.com/watch?v=YjRjD5Lo38c&mode=related&search=%20.

May the Holidays bring happiness to your heart.

Martha.


P.S. If you enjoy our newsletter HDYS, please add, copy/paste, this specific email address mgalindo@translationsandmore.com to your email address book, to insure that you receive it and it's not deleted by junk/spam filters.

Pioneer Online course about Hispanic Marketing Communication

About Us

10677 NW 48th Street
Coral Springs, FL 33076
TEL 954.255.5620 1.800.572.9446
FAX 954.255.5615
mgalindo@translationsandmore.com