How Do You Say...?
Helping you say what you mean in their language.
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Read on...
President & C.E.O. |
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At first the translation services buyer has only one criterion - accuracy. The buyer wants to be assured that what they have said in one language will be faithfully recreated in another. If the provider gets that right, they get the business. Then, as the buyer becomes more experienced
he or she comes to realize that language in translation is more
than a simple matter of substitution of, let's say, a word in English
for a comparable word in Spanish. Mastery of the subtlety of language
emerges as a consideration. What is needed is a provider who understands
how a phrase in one language can mean something entirely different
in another. The translation provider must have a native sense of
the idiom of the culture into whose language and linguistic customs
the message is being translated. Now the buyer wants deeper accuracy - accuracy not simply of the word but of the meaning and someone who is capable of erasing borders while respecting boundaries. Next the buyer comes to learn that the very subject of the message requires additional expertise on the part of the translating service. If the material is advertising, the translator must have a sense of the forms, purposes and practices of advertising within the culture into which the advertising is to be translated. The provider must also be familiar with the segment of the market to which the message is addressed. If the material is technical, then the translating service must be competent, not only in the target language, but in the jargon, syntax and specialized language of the technical subject. When all these criteria are met, the client company can reap the real rewards of working closely with the translation services provider by bringing the provider into the development of materials rather than at the end of the development process. This is not a recipe for all industries or cases. But the tone and creative concepts, the language of marketing, advertising, training, safety and all the other categories of business can benefit by being created in the language of the end user or customer. Now, translation begins with crafting the meaning of the message rather remaking it after the fact. Having achieved these standards the buyer now applies other ordinary business measures to the selection process - criteria like price, speed of delivery, ease of doing business, responsiveness and the provider's understanding of the goals and procedures of the buying organization. The best translation services provider is not an expert in everything and every subject, but one that has access to unbiased consultants and peers who can help your company globalize and localize in the right way. By the time the working relationship between buyer and provider of translation services reaches this point, the lines between outside resource and true partner are indistinguishable. Now the goals are the same for both parties and the process of working together is as seamless as working with another department within the organization. May you all reach that happy working arrangement.
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First hand Information about languages and global trade |
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http://www.inc.com/magazine/20050901/global-entrepreneur.html
http://www.expolingua.com/Berlin/eng/besucherprofil.htm
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About Us |
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Galindo Publicidad, Inc. (GPI), Specializes
in translating English business-related materials into and from
Spanish and Portuguese, while also providing translations in Arabic,
German, French, Italian, Korean, Chinese, Japanese, Hungarian, Creole,
Russian and others.
Your privacy is important to us. We never rent,
sell or share your name with anybody.
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Copyright © 2002 Galindo Publicidad, Inc. |