How Do You Say...?
Helping you say what you mean in their language.
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In this issue: | ||
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Read on...
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The demographics of the United States are changing more and more toward a country made up of many people who speak other languages before they speak English. These people are or will be your customers. They are a profitable and accessible new market. So you are finding ways to do business with them. Among other things, you use translation services to make sure your advertising messages and your marketing campaigns are as appealing in their language as it is in English. You adapt to their needs. Nobody denies that an effort is being made through different means to learn more and more English. But in the meantime, not only as a morale booster and a turnover reducer, but to prevent accidents, improve productivity and reduce liabilities, do you publish some of your HR documents in their language? How about those important safety manuals? Do the policies and procedures that are an integral part of your daily operations come in more than one language? Does your internal website come in more than one language? Your newsletter? Anything? Now imagine yourself as a new employee of a major German or Brazilian or Chinese company. You know what you can do but you are nervous and anxious to make a good impression. If only they would provide you with a little help and understanding. Doesn't feel so good, does it? Unfortunately that is just how it feels to many employees of U.S. corporations across the nation. If you look at the social and economic changes the
United States has gone through over the past few decades, you see
a true multicultural transformation. The melting pot has
transformed people from different backgrounds, countries, and walks
of life into employees whose productivity is greater than at
any time since the Industrial Revolution began. The rising expectations
of these newcomers to the American Dream have raised all our boats.
That dream continues. And the next generation of dreamers is
at the door. Does your welcome mat come in their language? |
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Coming next month! Martha's Melting Pot |
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A new Series at your service! Here, we will help you understand the mostly non-English speaking cultures better by providing you with a profile of a segment of those cultures each month. Why? To prosper, organizations must improve their cultural competence.
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About Us |
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Galindo Publicidad, Inc. (GPI), Specializes
in translating English business-related materials into and from
Spanish and Portuguese, while also providing translations in Arabic,
German, French, Italian, Korean, Chinese, Japanese, Hungarian, Creole,
Russian and others.
Your privacy is important to us. We never rent,
sell or share your name with anybody.
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Copyright © 2002 Galindo Publicidad, Inc. |