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Resources :: Our Newsletters
U.S. Announces Major Export Initiative — Translations Are Key To Effort
Keep It Conversational
Can Translations Help To Shorten Your Sales Cycle?
Six Rules For Effective Foreign Language Press Releases
The Hispanic Market: Even Bigger
Use It or Lose It – Your Budget, That Is
Do You Need a Glossary for that Job?
Five Tips for Budgeting a Translation Project
Prune or Grow? What’s the Best Strategy Now?
What They Don’t Know Can Hurt You
Volume 3, Issue 38
Immigrants Making Choices
Volume 3, Issue 37
Where There Are Bees There is Buzz
Volume 3, Issue 36
Can They Take Your Words to the Bank?
Volume 3, Issue 35
Does Brand Personality Translate?
Volume 3, Issue 34
You Are What You Say
Volume 3, Issue 33
Other References:
May-10: Is Your Audience Really Listening?
Jul-09: This is the 2009 Hispanic Fact Pack by Ad Age
Oct-08: Working with Interpreters for Deaf or Hard of Hearing Persons in the Courtroom.
Oct-08: Interpreters in the Judicial System A Handbook for Judges.
Oct-08: The Role of Interpreters in the Legal System.
Aug-08: The Hispanic Media Puzzle.
Nov-07: Hispanic Americans Online. Almost 25 million by 2011.
Sep-07: Breaking News: Multicultural Marketing Survey Released.
Aug-07: Honey In A Pack. Download the Ad Age Hispanic Fact Sheet.
Jun-07: Pre-written Spanish telephone sales templates.
Apr-07: Hispanic Marketing & Public Relations book selected for Choice Outstanding Academic Title.
Feb-07: Have you heard about Tradeables™ and How To Negotiate Like a Phoenician?
Archives
Dec-06: Pioneer Online course about Hispanic Marketing Communication.
Oct-06: World Consumers Prefer Local Language. "Can't Read Won't Buy".
Sep-06: The United Nations guidelines for global businesses at UNCTAD.org.
May-06: Hispanic Marketing & Public Relations website and podcast.
Apr-06: APALC - Demographic Research.
Mar-06: Business inspiration for entrepreneurial minds.
Feb-06: The Funny Pages - Losing Something in Translation...
Oct-05: Co-written article - The Global Tower of Babel
May-05: Hispanic Marketing, A Cultural Perspective - Book by the Korzenny´s
Sep-03: "You must train people in a language they understand"; OSHA