4 Questions to Ask for Your Next B2B Translation
Do you desire to expand your company beyond the domestic or international English-speaking markets? Or maybe you have a meeting in the near future with members of the C-suite for an overseas company you’d like to do business with. Either way, it will be important for you to communicate your message accurately and effectively, with the same precision that you’ve used to convey your company’s message in English. If B2B translation is on the horizon for your company, consider these questions before working with a translation agency.
Who Is Your Audience?
Decide who will need your product, service, or information the most. When you know who your audience is, you will know how to focus your language for the translation.
What Is Your Target Market?
Questions for B2BDetermine what part of the globe your company is targeting for two main reasons.
Knowing your target audience will bring specificity to your marketing message. That concept works in any language.
Which Parts of Your Message Should Be Localized?
You have a commitment, a budget and you’ve defined your target market. Now you can get even more specific and decide which parts of the message, if any, should be localized to particular regions.
Have You Considered Translating Your Company’s Website?
As long as domestic or international multilingual communities exist and have a need for your services, it is a good idea to consider translating your website into the language of the markets where your product is also sold.
The main goal in any language is to communicate clearly. And just as your business has been able to communicate its products, mission, and goals in English, it should do the same in a translated language if the markets and the math make sense. If you see translation in your business’s future, have you started to ask yourself any of these questions?